aultimetletter

UX matters. No arguments there. Mobile UX (user experience) matters even more - firstly, because the bounce rate of mobile app users is as high as a humming bird hovering over a flower; secondly, because the first interaction leaves a permanent impression; and thirdly, because mobile is the most powerful medium that businesses absolutely must get right to maximize user engagement, brand equity, and revenue. It's not hard to believe that the app abandonment rate on mobile is 70 percent. This is the number of times users download an app, use it and delete it (probably with a mental note to never bother with another app from the same company or publisher). I've had my share of bad user experiences and they're enduring in their after taste. Bad UX makes you question the quality of the company launching the app - even if it may be misguided. Therefore, it is vital to get the mobile app UX right from the very start. Study the Audience The first step is to understand the a