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Your main landing page (the website page where most people first find you) may be in a sales letter format or it may be a brochure type page that explains who you are and what you do. Whatever format you choose your reader need to take some clear action or they'll click out. In this article, I'm calling that action "conversion" - the process of landing on your site, then taking a specific action. When someone lands on your website, what do you want them to do? Some common actions include: Read about you and your services Fill out an inquiry form Buy a product Sign up for a service Opt-in for an e-course or ezine Download a free report Your first step is to be crystal clear about what you want your reader to do. hen make it as easy as possible for them to do it. Below are 6 tips for increasing conversion: 1) Have a clear action for your reader to take. Too many choices may feel overwhelming and no specific direction will lead them straight out the do

I review right around 100-120 resumes every day. No its not fun but it pays the bills. Now most of those resumes are missing one of the most important documents you can present to a potential employer... You guessed it! The cover letter. Out of the few resumes that stand a chance, since they actually included a cover letter, I easily discard 60% of them for being improperly formatted . What I would like to cover today is how to easily format and write a resume that will land you any job! So lets get started! Step 1: Start the cover letter off with your full name, address, phone, and email. You want to center this on the page and put your name in bold letters. Step 2: Align to the left. Input current date. Then you want to start it off with, To Whom it May Concern, now if you really want to score some easy points here you will call the potential employer and speak to the HR department to see who you can address this to: ) Step 3: The BODY Over the next 2 paragraph