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Sales Letters That Sell - 6 Tips to Improve Online Conversion Rates with Profitable Sales Writing

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Your main landing page (the website page where most people first find you) may be in a sales letter format or it may be a brochure type page that explains who you are and what you do. Whatever format you choose your reader need to take some clear action or they'll click out. In this article, I'm calling that action "conversion" - the process of landing on your site, then taking a specific action. When someone lands on your website, what do you want them to do? Some common actions include: Read about you and your services Fill out an inquiry form Buy a product Sign up for a service Opt-in for an e-course or ezine Download a free report Your first step is to be crystal clear about what you want your reader to do. hen make it as easy as possible for them to do it. Below are 6 tips for increasing conversion: 1) Have a clear action for your reader to take. Too many choices may feel overwhelming and no specific direction will lead them straight out the do...
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